Monitor the web for new content relevant to your brand...

Google is a fully automated search engine that uses web crawlers software to place the web on pages to be indexed.

Most social media monitoring tools work by continuously crawling and indexing sites, sometimes in real time. Once all of those sites are indexed, they can then be searched to find mentions, opinions and sentiment on specific products, brands, companies, people, places, etc.

With social media monitoring, you can create the kind of content your followers actually want, come up with new ideas based on industry trends, improve your customers’ experiences by interacting with them directly, and continuously shift your content strategy to fit the current need.

Social media monitoring is the use of tools to listen to millions of conversations on the web to determine what is being said about a particular brand, issues, people or producst, and to discover opportunities. Social media monitoring is not just about social networks, but it the entire web, including forums, blogs, news sites, communities and anywhere that conversations take place on the web.

With social media monitoring, you can create the kind of content your followers actually want, come up with new ideas based on industry trends, improve your customers’ experiences by interacting with them directly, and continuously shift your content strategy to fit the current need.

To create a query just click the New Query button. Specify the keyword you want to be tracked and choose which platforms you would like tracking for this keyword. You can also specify the words and the sources to be excluded if you wish. Finally you can also choose which language you want the results to be tracked.